A hands-on Creative Lead driven by strategy & impact
A hands-on Creative Lead
driven by Strategy
& impact
Leading Projects with Strategic Vision and Meaningful Results
Strategy - branding - logo design - design - webdesign - copy
InSpring
Campaign strategy - webdesign - design
Ahold Delhaize
Strategy - branding - logo design - design - webdesign - Copy
Global goals go
about
SPARKING CONNECTIONS BETWEEN
BRANDS AND PEOPLE
With over 10 years of experience, I bring strategic concepts to life through a thoughtful blend of art direction and design. My work is driven by an enthusiasm for developing creative strategies that not only elevate brands but also leave a positive impact on society. Each project is an opportunity to explore new ideas, collaborate closely, and create something meaningful. Whether partnering with established brands or new ventures, my goal is to inspire and build genuine connections through every project.
Strategy - branding - webdesign - design - retail design
Bryte creators
Concept Design - Branding - logo design
Terre
Brand strategy - branding - logo - webdesign - design - Art direction
Schmitz
Strategy - branding - webdesign - design
In our name
concept Design - art direction - design -
Royal Schiphol Group
Brand strategy - branding - logo - webdesign - design - Art direction
Beyco
Brands i've worked with
CREATLIVE LEAD – DESIGN LEADERSHIP – WEBDESIGN – DESIGN
Comprehensive marketing campaign aimed at boosting employer and brand awareness. Through targeted ads, social media campaigns, and thoughtful web design, we successfully enhanced their digital presence and connected more meaningfully with their audience.
CONCEPT CREATION – DIGITAL DESIGN
For an event organized by Pon Audi, we focused on increasing conversions through creative marketing campaigns. Interactive questions encouraged mechanics to participate, vote, and learn more about working for Audi.
Creative Lead – Digital Design
Developed a marketing campaign to fill challenging vacancies for experts. This involved creating targeted social media ads and HTML5 ads to effectively reach the desired audience.
CONCEPT CREATION – MOCK UP CREATION – POS DESIGN – DESIGN
Responsible for developing POS materials, conceptualizing marketing campaigns, and designing 3D mockups. All these efforts contributed to increased brand visibility and consumer engagement.
PRINT – POS DESIGN – DIGITAL DESIGN – MARKETING CAMPAIGNS
Led the execution of designs for product lines such as “Levendig Lang,” “Pro Nature,” and “Mild & Zacht.” Organized store takeovers at Kruidvat and created special promotional campaigns to boost sales.
Creative Lead – Concept Design – Brand Identity
Designed a concept focusing on target audience strategy, logo design, and brand identity. Ensured that the initiative visually aligned with its sustainability goals and mission.
Creative Lead – Research – Brand Strategy – Logo Design – Brand Identity – Web Design
Beyco is an innovative platform that connects coffee growers directly with buyers. I was responsible for conducting thorough research and developing a brand strategy. The project included designing the logo, brand identity, and website, creating a cohesive and impactful online presence.
CREATIVE LEAD – RESEASRCH – BRAND STRATEGY – LOGO DESIGN – BRAND IDENTITY – WEB DESIGN – 3D RETAIL DESIGN
Bryte Creators, a creative agency specializing in innovative solutions, entrusted me with the entire spectrum of their brand development. This included research, strategy, and design, along with 3D concepts for retail environments.
DESIGN – CONCEPT DESIGN – STORYTELLING DESIGN
Led the design and concept creation for various marketing campaigns aimed at improving brand visibility and customer engagement. Developed compelling stories that resonated with a global audience.
LEAD CREATOR – POS – DIGITAL – MARKETING CAMPAIGNS
Managed and executed the marketing campaign for the launch of Dove Bath Therapy in partnership with Etos. Developed POS materials, digital ads, and coordinated the overall campaign strategy.
LEAD CREATOR – POS – DIGITAL – MARKETING CAMPAIGNS
Created and led Father’s Day campaigns for Dove Men + Care, focusing on POS materials, digital advertising, and interactive marketing strategies that resonated with the target audience.
WEB DESIGN – DIGITAL DESIGN
Designed a user-friendly and aesthetically pleasing website for HelloPublic, enhancing their digital presence and improving user engagement through thoughtful and strategic web design.
LOGO DESIGN – BRAND IDENTITY – AD DESIGN – WEB DESIGN
Indusource, a B2B supplier of industrial products, needed a complete brand overhaul. I led the creation of their logo, brand identity, advertisement designs, and website to position them as a leader in their industry.
BRAND STRATEGY – BRAND IDENTITY- BRAND COMMUNICATION – DESIGN- MARKET RESEARCH AND COMPETITOR ANALYSIS – WEBDESIGN
“In Our Name” is a London-based fashion company focused on creating fashion inspired by African craftsmanship and culture. Their mission is to produce artistic and eco-friendly fashion that respects both the planet and its people. They collaborate with local makers and artisans in Africa, support communities, and ensure fair working conditions. Their products are designed with a focus on sustainability and reducing the ecological footprint.
The project involved creating a brand identity and designing a website that reflects their mission and values.
CREATIVE LEAD – RESEARCH – BRAND STRATEGY – LOGO DESIGN – BRAND IDENTITY – WEB DESIGN
is a modern platform designed to offer flexible and engaging volunteer opportunities specifically tailored for young adults. It focuses on connecting younger generations with meaningful volunteer work while accommodating their busy lifestyles. InSring aims to make volunteering accessible and impactful by providing opportunities that align with the interests and schedules of young people.
Led the brand development for Inspring, from research to execution. Designed their logo, brand identity, and website, ensuring a consistent and impactful brand presence in the market.
SENIOR DESIGNER – CREATIVE LEAD – CONCEPT CREATION
Collaborated with major brands like Ahold Delhaize, Bender, Gemeente Medemblik, Audi, DHL, Schiphol, and others to create impactful designs and concepts that drive brand success.
LEAD CREATOR – DIGITAL DESIGN
Developed and executed digital design strategies for Love Beauty & Planet, focusing on creating visually appealing and user-centric designs that enhanced brand engagement and visibility.
CREATIVE LEAD – RESEARCH – LOGO DESIGN – BRAND IDENTITY – WEB DESIGN
Marta Musial is a fashion photographer known for her creative and impactful imagery. Her work often captures the essence of fashion and style, using her expertise to create visually striking photographs that resonate with audiences and showcase the beauty and intricacy of fashion
Worked closely with Marta Musial to create a comprehensive brand identity, including logo design and a fully functional website that reflects her artistic vision and brand ethos.
BRAND STRATEGY – BRAND IDENTITY- LOGO CREATION – BRAND COMMUNICATION – DESIGN – WEBDESIGN
Developed a complete brand identity for the Migration Museum in The Hague, from research and brand strategy to logo design and web design, ensuring a cohesive and engaging presentation of their mission.
LEAD CREATOR – DIGITAL DESIGN
Created digital designs that enhanced Nivea’s online presence, focusing on engaging visual content that resonates with their diverse customer base.
CREATIVE LEAD – DESIGN – CONCEPT CREATION
Led various design and concept creation projects at Oliver Agency, contributing to innovative and effective marketing solutions for a range of clients.
CREATIVE LEAD – CONCEPT DESIGN
Developed engaging and innovative concept designs for Prodent, focusing on enhancing brand appeal and consumer engagement through creative design solutions.
CREATIVE LEAD – WEB DESIGN
Designed and developed a user-friendly website for Progreso, a company specializing in digital solutions, enhancing their online presence and user experience.
PACKAGE DESIGN – POS MATERIALS
Developed packaging designs and POS materials for Robijn, creating visually appealing and functional designs that align with the brand’s identity.
RESEARCH – LOGO DESIGN – BRAND IDENTITY – WEB DESIGN
PF Visuals is an architecture and 3D design studio specializing in creating detailed and innovative 3D visualizations for architectural projects.
Led the development of PF Visuals’ brand identity, including research, logo design, and website creation, ensuring a strong and consistent brand presence.
LEAD CREATOR – CONTENT CREATION – SHORT MOVIES – DIGITAL DESIGN
Created engaging content and short films for Shea Moisture, along with digital designs that enhanced their brand narrative and consumer connection.
CONCEPT CREATION – DESIGN
Designed an impactful recruitment campaign to attract 850 security personnel quickly after the COVID-19 crisis. Focused on a personalized candidate experience and a central recruitment process, resulting in over 16,000 applications and winning the prestigious Werf& Award.
CREATIVE LEAD – DESIGN
Designed all Ustudio communications for Unilever, focusing on cohesive and compelling design solutions that reflect the brand’s values and objectives.
CREATIVE LEAD – DESIGN
Developed creative design solutions for Viggo, enhancing their brand presence and visual identity in various marketing materials and campaigns.
CREATIVE LEAD – CONCEPT DESIGN CAMPAIGN
Created concept designs for Wallis’ marketing campaigns, focusing on innovative and effective strategies to engage their target audience.
CREATIVE LEAD – CONCEPT DESIGN – DESIGN – PACKAGE CONCEPTS – MARKETING CAMPAIGNS – DIGITAL DESIGN – WEB DESIGN
Developed comprehensive design solutions for Zwitsal, including concept design, packaging concepts, marketing campaigns, and digital solutions to enhance brand engagement.
ENQUIRIES
INFO@THAMARMARTIN.COM
+31 6 838 73 442
