Thmr

INSPRING

2024

RESEARCH
BRAND STRATEGY 
BRAND IDENTITY
LOGO DESIGN
DESIGN
WEBDESIGN

InSpring is a modern platform designed to offer flexible and engaging volunteer opportunities specifically tailored for young adults. It focuses on connecting younger generations with meaningful volunteer work while accommodating their busy lifestyles.

Challange:

Inspring emerged from a powerful yet unformed idea: to create an accessible platform that encourages young people to engage in volunteer work. A significant challenge was distancing this concept from the often-stuffy perceptions of traditional volunteering, which frequently conjure images of fixed commitments tied to elderly or disabled care. Many young people view volunteering as an obligation that restricts their freedom and limits their personal input.

SOLUTION:

With Inspring, the philosophy is different. The platform invites users to jump in with activities that genuinely interest them, allowing for personal expression and flexibility. Whether it’s watching a football match with someone who might otherwise be alone, enjoying a drink, or playing a game of chess, the emphasis is on creating meaningful connections based on shared interests. This approach eliminates the notion of volunteering as a rigid commitment; instead, it becomes an enjoyable experience that fits seamlessly into one’s lifestyle. If time is tight or motivation wanes, there’s no pressure to engage—volunteering becomes a fun choice rather than an obligation.

 

A modern, no-nonsense communication style and youthful energy.

Name and Logo Development

The name “Inspring,” derived from the Dutch phrase “er in springen” (jump in), perfectly captures this spirit of spontaneity and energy. The logo incorporates dynamic shapes that symbolize movement and growth, reinforcing the message that volunteering can be a vibrant part of life. A lively color palette featuring greens and blues was selected to convey freshness, trust, and community.

 

Slogan and Tone of Voice


The slogan, “Het vrijwilligerswerk van nu” (The volunteering of today), further emphasizes this modern approach. It invites young people to see volunteering as an opportunity to express themselves, rather than as a daunting commitment. The tone of voice is bold and motivating, speaking directly to the audience in a friendly manner that encourages them to get involved on their terms.

Logo design

The logo features dynamic, flowing shapes that symbolize movement and growth. These forms are designed to evoke the idea of people coming together, engaging in activities, and fostering connections. The fluidity of the design reinforces the message that volunteering can be a vibrant, integral part of life. The logo’s adaptability across various mediums—from digital platforms to printed materials—ensures consistency in brand representation, making it instantly recognizable and memorable.

Color Palette:

A lively combination of greens and blues was selected to convey freshness, trust, and community. The vibrant greens symbolize renewal, hope, and the energy of new beginnings, while the blues evoke feelings of calmness and trust. Together, these colors create a balanced and inviting atmosphere that aligns with Inspring’s mission to inspire young people to get involved. This palette not only attracts attention but also resonates emotionally with the target audience, making the brand feel accessible and relatable.

Typography:

Modern, clean fonts were chosen to reflect the youthful and dynamic nature of the brand. The typography combines approachability with clarity, ensuring that messages are easily read and understood. The primary font conveys a sense of friendliness and warmth, while secondary fonts add a touch of sophistication and professionalism. This combination allows the brand to communicate effectively with a diverse audience while maintaining a cohesive identity.

Services Provided:

1. Brand Strategy Development: Defined mission, vision, and values to guide the brand’s direction.

2. Logo Design: Created a dynamic logo reflecting the brand’s energetic spirit.

3. Color Palette and Typography: Selected colors and fonts that resonate with the target audience and convey the brand’s identity.

4. Tone of Voice Creation: Developed a friendly and motivational tone to connect with young people.

5. Campaign Development: Designed and executed marketing campaigns tailored for digital platforms.

6. Visual Content Creation: Curated photography and graphics that reflect the brand’s values and mission.

Photo’s made with AI, Adobe Firefly

WEBSITE LINK