Thmr

IN OUR NAME

2024

RESEARCH
STRATEGY 
BRAND IDENTITY
WEBDESIGN

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In Our Name is a fashion brand inspired by African heritage, creating culturally-rich clothing and accessories with a commitment to social and environmental impact.

Challange:

Their current brand image didn’t fully capture the premium quality and unique cultural inspiration behind their products. They needed a comprehensive rebrand to elevate their image and better reflect the luxurious, African-inspired nature of their fashion collections.

SOLUTION:

I developed a refreshed brand identity that resonates deeply with the target audience. By enhancing the color palette, photography, typography, and website design, I ensured the brand exuded luxury while staying true to its cultural roots. The final result was a cohesive, elevated brand experience that aligned with the brand’s values and goals.

a rich and vibrant color palette inspired by the beauty and diversity of African landscapes.

Typography:

A sophisticated, modern typeface was chosen to enhance readability while adding a touch of elegance and refinement to all brand communications. This typographic choice perfectly aligned with the brand’s premium positioning and ensured consistency across all platforms.

Photography:

The brand’s visual storytelling was transformed through high-quality, emotive imagery that captures the essence of African culture and the craftsmanship behind each fashion piece. We selected professional models and settings that reflect the brand’s ethos, ensuring that every image tells a compelling story.

Color Palette:

I crafted a rich and vibrant color palette inspired by the beauty and diversity of African landscapes. Deep, earthy tones were paired with bold, tropical hues to convey a sense of luxury, warmth, and cultural pride, making the brand instantly recognizable and emotionally engaging.

WEBDESIGN

The website was redesigned to deliver an immersive, user-friendly experience. The new design features seamless navigation, engaging visuals, and compelling storytelling to connect customers with the brand’s narrative. Special attention was given to showcasing the products in a premium light, ensuring that the digital experience matched the brand’s elevated status.

WEBSITE LINK