Thmr

BRAND AWARENESS CAMPAIGN

2023

CREATIVE LEAD
WEB DESIGN
DESIGN

An campaign designed to create brand awareness for ahold delhaize as global employer

Overview

In an era where top talent is global, our mission was clear: transform a leading international employer into a brand that people around the world aspire to work for. We created a campaign that didn’t just highlight a job, but an experience—one that’s vibrant, inclusive, and deeply connected across the globe.

Challange

With a footprint across three continents, the brand needed a story that could speak to everyone, everywhere, while staying true to its identity. The challenge? Craft a campaign that would attract a diverse, global audience and embody the brand’s core values of innovation, diversity, and sustainability.

The goal was to highlight the unique advantages of working in such a global and diverse environment

Creative strategy

We went beyond the typical “workplace” narrative. Our goal was to showcase this brand as the place where ambition meets opportunity, where diversity fuels innovation, and where global connections are the norm, not the exception.

Key Campaign Elements:

  • Visual storytelling: We turned heads with vibrant, relatable visuals across social media and the brand’s website. Employees from different backgrounds and locations weren’t just featured—they were celebrated. This visual storytelling made it clear: this is a place where everyone belongs, and where diversity isn’t just a buzzword, but a way of life.

  • Cultural Vibes: To make the brand’s message fit globally, we tapped into universal experiences. Take, for instance, the idea of “attending an international food festival in the office kitchen”—a playful metaphor for the rich, multicultural work environment. It’s a place where different cultures come together and make the workday anything but ordinary.

  • Real Stories, Real Impact: We brought the brand’s values to life through the voices of its people. Personal stories, like that of a Machine Learning Engineer who found her confidence and career path, weren’t just testimonials—they were proof that this brand changes lives. These stories added authenticity and a personal connection that resonates deeply.

  • Global Groove: We flipped the script on the challenges of working across time zones and cultures, portraying them as unique opportunities for growth and learning. This wasn’t just about surviving the global grind—it was about thriving in it, with the brand leading the charge.

WEBSITE LINK